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Is there any real benefit to using a brand name tire over
an off brand tire?

With today’s manufacturing techniques the answer would be no.
Let me explain.

By buying brand name product, on a tire for tire basis, you add about 15 to 20% additional cost just for the name recognition.

Most off brand tires perform equally as well as the higher priced brand name product and offer greater savings.

In fact in many instances, the off brand tire will out perform the higher priced name brand product.